Get Back At It on Back-to-School Saturday at The Shops at Montebello

School is almost back in session and to kick off the season, Simon Property Group, Inc. (NYSE:SPG), the world’s leading retail real estate company, will host a series of “Back At It” events geared towards ‘tweens and teens’ at approximately 55 malls across the country.

Simon®’s Back At It activities will be greatly enhanced this year by an exciting collaboration with Teen Vogue’s 2nd Annual ‘Back-To-School Saturday’ initiative. 

The Shops at Montebello will hold its Back At It festivities on Saturday, August 17 from 3 p.m. to 5 p.m. in Center Court, inviting students and their families to get back into the rhythm of another school year.

“The beginning of a new school year is an exciting time,” said Greg Millsap, mall manager at The Shops at Montebello, “and as always, we want The Shops at Montebello to be at the center of the celebration. This year, we are especially excited to be teaming up with Teen Vogue, the authentic source for young trendsetters interested in emerging fashion, beauty, and pop culture.”

The Shops at Montebello’s Back At It event will include various elements to give students the social shopping experience they seek while helping families prepare to get back to class. Millennials today typically shop with friends or family and value life experiences more than only products alone.1 Featured Back At It event activities were created by keeping young shoppers’ preferences top-of-mind:

• Trend Guide: It’s no surprise that clothing tops back-to-school shopping lists.2 Back At It event attendees will receive a Teen Vogue and Simon Malls® Trend Guide, featuring fashion tips to achieve the trendiest looks of the season. Style-savvy tweens and teens can pose for an Instagram close-up against a Teen Vogue photo backdrop.


• Simon Style Guide Quiz: Back At It event attendees will get to test their fashion IQ!


• Fashion Events: Guests will be able to see ‘up close and personal’ the latest fashion trends for the back-to-school season. Music and fun are on the menu for every Back At It event, and the festivities at The Shops at Montebello will kick-off with a 30-minute fashion show featuring the hottest fall looks from retailers including Vans, Hot Topic, Charlotte Russe, Macy’s and more. Don’t miss a 15-minute performance by a surprise musical artist in Center Court, followed by an autograph signing session. Keep watching The Shops at Montebello’s Facebook page at https://www.facebook.com/ShopsatMontebello for the artist announcement!


• Mall-Wide Discount Offers and Samples: Savvy back-to-school shoppers are searching for ways to stay cost-conscious.3 In addition to demonstrations, samples and displays, retailers will offer makeovers, henna tattoos and hair braiding stations. Vans will raffle off a $100 gift card to a lucky shopper, and Teen Vogue swag bags will be handed out to the first 300 attendees.

"We are thrilled to be working with Simon Malls to further expand and elevate our Back-to-School Saturday initiative," says Teen Vogue Vice President and Publisher, Jason Wagenheim. "Joining forces for this all-important shopping season was an obvious choice. This time of year is incredibly significant for the Teen Vogue audience, and together with Simon Malls, we will work to drive our collective communities into stores to shop while building both awareness and excitement for all of our participating brands."

In addition to offering on-mall events, Simon malls will launch several digital-focused back-to-school elements that give students and their families more tools to gear up for school and stay connected to The Shops at Montebello. 

For more information about Simon malls Back at It events, visit http://www.simon.com/simon-back-at-it  or visit The Shops at Montebello on Facebook, Twitter or Instagram at www.facebook.com/shopsatmontebello, www.twitter.com/shopsmontebello or www.instagram.com/shopsmontebello.

About The Shops at Montebello

The Shops at Montebello is a modern indoor super regional shopping center featuring four department stores and more than 160 shops, eateries, and restaurants—remaining the leader for shopping in the San Gabriel Valley. The Shops at Montebello is home to Macy’s, jcpenney, Forever 21, Coach, G by Guess and more, with dining options such as BJ's Brewery, Hikari Sushi, Marie Callender’s and Olive Garden. The Shops at Montebello serves communities in San Gabriel Valley and East Los Angeles including Montebello, Monterey Park, and Rosemead. With its modernized look and feel, The Shops at Montebello strives to provide the best shopping experience with its retailer and dining selections for the entire family. For a map and store listings, as well as directions, events and job listings, visit http://www.simon.com/mall/the-shops-at-montebello or call 323-722-8454.

About Simon Property Group

Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a leader in the global retail real estate industry.  The Company currently owns or has an interest in 326 retail real estate properties in North America and Asia comprising 241 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S.  For more information, visit the Simon Property Group website at www.simon.com.

About Simon Brand Ventures

Simon Brand Ventures (SBV), Simon's business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year.  Simon's vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.

About Teen Vogue

Teen Vogue, a Condé Nast publication, a division of Advance Publications, which operates in 25 countries, is the number one source of fashion and beauty news for style-conscious teens and 20-somethings everywhere. In the United States, Condé Nast publishes 18 consumer magazines, two trade publications, and 27 websites that garner international acclaim and unparalleled consumer engagement. The Teen Vogue brand brings the sophistication and authority of Vogue to a new generation of savvy young women who desire to be on the cutting edge of fashion, beauty, and culture. Launched in February 2003, Teen Vogue publishes ten issues a year and has a circulation of more than 1,000,000 readers.

1Edelman 8095®: http://www.edelman.com/insights/intellectual-property/8095-exchange/

2,3NRF’s 2013 Back-to-School and Back-to-College spending survey: https://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1626