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Wal-Mart to Be Discussed at Tuesday's ACONA Meeting

The regular meeting of the Altadena Coalition of Neighborhood Associations tonight will include discussion about Wal-Mart's plans to open a neighborhood market in town.

Tuesday night's meeting of the Altadena Coalition of Neighborhood Associations meeting will include discussion of .

The Wal-Mart issue will be discussed during the meeting's open Q & A session, according to Elliot Gold, ACONA's organizer.

The meeting's regular schedule includes a presentation by the Altadena Chamber of Commerce, the Altadena Sheriff's Station and one by the owner of on succeeding as a local business owner.

The full agenda, courtesy of Gold, is listed below:

ACONA Meeting Tuesday June 26th 7:00 PM
Altadena Library

The meeting will have presentations by the Altadena Chamber of Commerce, and by Captain John Benedict, of the Altadena Sheriff's Station.

AND by Alejandro (Alex) Cortes - owner of El Patron!

Want to know how El Patron has been successful, after three earlier restaurants in the same location failed?

Come to hear Alex Cortes!

The Chamber presentation will be made by Ed Meyers, Lori Webster and Daniel Harlow.

The topics to be covered 

- Altadena Chamber of Commerce

I. Retail issues we know about

    Attracting more businesses to town
    Parking requirements for businesses
    Blight appearance/empty storefront

II. Obstacles for improving the retail landscape

    Permits
    Parking
    Conundrum over what Altadena wants - chains vs. independents
    Community involvement

III. Chamber of Commerce business survey

IV. Interview with Alejandro (Alex) Cortes - El Patron owner

- Captain John Benedict will speak after the Chamber, and address any community issues.

-  New item- WalMart in Altadena

ed meyers June 26, 2012 at 08:44 PM
Please note that the chamber's presentation tonight will NOT focus on Wal-Mart. The agenda for the Chamber's presentation is noted in Dan's article. Per Elliot Gold, the Wal-Mart issue can be discussed during the Q&A session beginning at roughly 8p.
Leigh Adams June 27, 2012 at 05:43 AM
In my experience, WalMart has never "improved" a community. Minimum wage and lack of benefits does not support employees. The traffic on Lincoln is already difficult and the addition of WalMart's delivery trucks to the La Vina traffic flying down the hill is not pleasant to consider.
SteveB June 29, 2012 at 08:05 PM
El Patron - what did the business owner have to say about why he thought he was able to succeed where others failed?
Dan Abendschein June 29, 2012 at 08:15 PM
@SteveB - I have not quite gotten around to a write-up of that part of the meeting (not sure if I will), but I will give you a quick run-down on what I recall (Ed might want to jump in). I don't recall him talking about any magic bullet. He said he wanted to start a restaurant and the place was available and not too far away (he lives in Pasadena) so he took a chance. The interesting thing is he said he has not advertised - it's all word of mouth. Somebody asked him if he had a following from his work at previous restaurants and I don't remember what he answered - I'd have to see if I wrote that down. So in short, I don't remember him having an answer that clearly showed the secret of his success... when asked for advice, he basically said he would recommend anyone else to open a restaurant in Altadena because he's had such a positive reception. He offered to sit down and chat with any prospective business owners to give advice on county permits and other issues.
Angela Odom June 29, 2012 at 08:43 PM
I like this guy! His (or somebody's) big impressive truck parked around the corner (or seen going up and down the street) gets attention. I believe he/she has a muscle car (Mustang perhaps) that also has the skin or wrap advertising the restaurant. As they say, presentation is everything. Seeing a clean and impressive vehicle will cause you to think this person is very proud of their business. Seeing that truck caused me to stop in and sit a while. It's passive and yet proactive advertising. You see the truck, the name of the business and perhaps you'll check Yelp. The Yelp reviews are by and large very good. My belief, his vehicles do the advertising and his Yelp reviews do the talking for him. Guerrilla marketing that works!

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